Global Head of Strategy, Marketing and Alliances Philips Lighting
Bill Bien joined Philips on January 1st, 2015 as Head of Strategy, Marketing and Alliances for Philips Lighting. His focus is on driving the strategic direction of the business, building the brand and delivering a strong integrated marketing capability to underpin the company’s growth plans.
Bill has extensive international experience in strategy development in the technology sector and the “Internet of Things,” international marketing, services business development and corporate development. His career has recently focused on strategic consulting for start-up businesses and Fortune 100 high technology industry leaders in the USA. He joined Philips from the Waterstone Management Group (San Francisco, USA.)
Prior to that Bill worked in senior management roles in marketing, business development, strategy and sales for Telstra in Australia and Cisco in the United States. His marketing work has won global awards for branding and enterprise marketing campaigns. He has also worked for the Boston Consulting Group in Asia.
Bill Bien was born in the US and holds a Juris Doctorate degree from Stanford Law School and a BA degree in Economics and Chinese from the Ohio State University.