Business Services Session: Tuesday 27th October, 16:10 – 17:40: Conference Room – Sheikh Maktoum C
Building the Supply Chain for New Markets to the Last Mile: Success Stories in the Off-Grid Lighting and Other Consumer Goods Industries
This session will shed light into various Base of Pyramid distribution models. For example, what has worked well in terms of marketing, communication and awareness as well as the right media and medium to choose. The session will also include lessons on packaging, distribution, after sales service, channel development and how to measure impact and critical success factors.