Ajaita Shah

Founder/CEO of Frontier Markets and the President of Frontier Innovations Foundation.

Ajaita is the Founder/CEO of Frontier Markets and the President of Frontier Innovations Foundation. Frontier Markets is a rural marketing, sales, and service distribution company providing access to affordable and quality solar solutions to low-income households in India. She has been working in India for 10 years in microfinance and clean energy distribution. She is a 2006 Clinton Service Corp Fellow, 2012 Echoing Green Fellow, 2013 Cordes Fellow, has been awarded the most influential award in Microfinance for people under 30, and Business FMek’s 30 under 30 award, and most recently, Forbes Magazine’s Top 30 Under 30’s Social Entrepreneur of the Year. Recently, she has been recognized as the #3 of top 40 women entrepreneurs of India in 2014, and Nasscom Foundation identified her as Women 2.0 of 2015. She actively speaks at conferences for the US Green Business Council, Universities, global forums. She was recently declared Indian Affair’s India Leadership Conclave’s Women Entrepreneur of Year 2015. She has been an active educator, collaborator, and catalyst in helping scale clean energy access globally. Ajaita serves on the board of Frontier Innovations Foundation, a non-profit focused on last-mile distribution support for clean energy companies. As FMll as NASE, the National Association for Social Enterprises in India, a network for social enterprises. She is also an advisor to various social enterprises in India focusing on product development for the poor. She is an active member of the UN Practitioner’s Network, Asian Development Bank’s Energy For All Partnership. Ajaita Shah holds her B.A. in International Relations from Tufts University.

Frontier Markets (FM) is a sales, marketing and after-sales service distribution company in Rajasthan. Founded in 2011, Frontier Markets works with local channel partners and field staff to educate, relate, and reach households providing them access to high quality and affordable clean energy solutions. FM creates solar retail points in the last mile and support them with service centers and after-sales. FM works with manufacturers to get the right products to our rural customers. FM creates women entrepreneurs which is the solar saheli campaign; as FMll as working with local rural villagers to build presence of solar in Rajasthan. To date, FM have sold over 90,000 solar solutions and have created 800 retail points and 500 solar sahelis. Frontier Markets is an active partner with the World Bank, International Finance Corporation, and other global development agencies. FM has worked with Tata Trust to think through ways to expand access to clean energy products including solar and clean cook stoves to its partners on the ground in Rajasthan, primarily, Centre for Microfinance and their NGO partners. FM have worked on creating a program to empower women through energy access called Solar Saheli where women are getting trained in marketing, sales, and after-sales service of energy solutions to earn income. Frontier Markets’ mission is to provide over 10 million products to 30 million households in India by 2018