Chairman of REACT
Sander Bakker is Chairman of REACT, a not-for-profit association that is providing the most cost-effective, efficient and practical anti-counterfeit service to its 200+ members for 25 years.
Next to REACT, Sander is working as an independent advisor assisting companies in dealing with the threat of international product counterfeiting, addressing issues in both producing and target markets. Sander handles both the operational aspects of enforcement and the public affairs aspects of anti counterfeiting.
Previously, Sander was the global Brand Integrity Manager for Sara Lee International, responsible for all Sara Lee anti-counterfeit policies, managing dedicated anti counterfeit personnel in Europe, Asia, the Middle East and Africa.
Sander is a frequent content-expert on the counterfeit problem and enforcement of IP rights, addressing high-level audiences on 4 continents.
Sander holds a Master in Public Administration (Erasmus University/Leiden University, Netherlands) and has done several management and investigative courses in both Europe and the United States.