Leads the joint IFC/ World Bank Lighting Africa program in Kenya
Nana Asamoah-Manu leads the joint IFC/ World Bank Lighting Africa program in Kenya. Prior to joining IFC, Nana, an Engineer (B.Sc.) and Marketer (MBA & CIM) by training, worked for a decade in various sales and market penetration roles starting in Mobil Oil Ghana Ltd and ending his private sector experience as the Sales Manager for Toyota Ghana Co. Ltd in Accra.
From September 2010 to July 2013, Nana spearheaded LA’s consumer education campaign in Kenya. This campaign dubbed “Songa Mbele na Solar” (Getting Ahead with solar) championed the conversion of BOP populations in Kenya from the use of kerosene for lighting to solar and other modern off-grid lighting products. The campaign entailed an integrated marketing approach using mass media and experiential tools to reach the target audiences. The Songa Mbele na Solar campaign organized over 1000 forums and 200 road-shows, reaching over 250,000 people directly. In November 2012, it was adjudged the national best experiential marketing campaign (NGO/ Government sector) by the Marketing Society of Kenya.
From December 2012 to December 2014, Nana led IFC’s Clean Cooking program which promoted the use of LPG to target BOP consumers in Kenya. In this program, the team focused on safety standards, route to market strategies and consumer education.
Currently, Nana is leading the second phase of the Lighting Africa Kenya program which is focusing on deepening the supply chain for quality off-grid lighting
Nana loves football and plays the bass guitar for his church choir. He is married to Catherine and they have two children, Ayeyi and Amani.